Brita water filter company accused of false advertising

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A class-action lawsuit has accused Brita, the popular water filter company, of false advertising.

At least 45% of the nation’s tap water is estimated to have PFAS ‘forever chemicals,’ with urban residents more likely to be exposed, new research says.The lawsuit was filed by Los Angeles County resident Nicholas Brown, who is currently the sole plaintiff. Brown purchased a Brita water pitcher and standard filter for about $15 in 2022 after reading the product label and believing the device would filter contaminants to below lab detectable limits, the lawsuit said.

“Unfortunately, the Products are not nearly as effective as defendant deliberately leads people to believe, causing consumers to overpay millions and forego more effective alternatives,” the lawsuit said. “In this way, defendant has not only bilked millions of dollars from consumers in ill-gotten gains, but Defendant has put the health and welfare of millions of consumers and their families at risk.

At the heart of the lawsuit is the basic and fundamental human right to clean and safe drinking water, said the plaintiff’s lawyers. They argue that Brita products, which are widely available and affordable, are a staple in the homes of students, renters, working families and others who can’t spare the price of high-quality filters for their taps.

The company’s marketing “creates the illusion of safety and protection for people and their families,” said Ryan Clarkson, managing partner of the Clarkson Law Firm in Malibu. “And that’s really the big problem that we need to solve here. When people are running their tap water with PFAS through these Brita water filters, it’s just a superfluous act. It does nothing whatsoever as it relates to chemicals like PFAS.

The lawsuit accuses the company of violating California laws concerning unfair competition, false advertising, breach of contract and others. It seeks damages and other remedies.

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