“Going once, going twice – sold!” exclaims Brian Poe Llamanzares, a founding partner of art dealing company Unit 256 Ventures, as the gavel goes down on yet another successful art auction. The winning bidder: Elmer “Jojo” Malolos, tech veteran and most recent investor in Unit 256’s latest innovation. The lot: a digital collectible from National Artist Vicente Manansala’s very first NFT collection. As with all Unit 256’s auction events to date, the collection sold out.
Artifract is a pioneer in Fine Arts NFTs in Asia. Working alongside art estates, museums, private collectors, and artists, the company digitizes fine art masterpieces into NFTs, then fractionalizes them into one-of-a-kind tiles, turning these artworks into limited collections. And these partnerships aren’t limited to local masters. Today, Artifract is the exclusive Asian partner of Belvedere Museum. One of the leading museums worldwide, Belvedere is home to some of the most celebrated artworks in history, including pieces from Monet, Van Gogh, Rodin, and Gustav Klimt.
“There is definitely something here, and I want to be part of things I know can be big in the future,” Jojo said. “I am also a believer that art should be for everyone.”