A powerful new sheriff is looking into the tech giants, but here’s why industry experts say you won’t see Facebook or Google get broken up

It's the first major moved by the FTC to address growing public concern over the size of tech companies like Facebook, Google and Amazon.

But while the Federal Trade Commission's so-called Technology Task Force heralds a new era of scrutiny for an industry accustomed to hands-off treatment, industry insiders say the chances of mergers being reversed are highly unlikely. Most recently, antitrust law in the US has focused on whether or not consumers have access to low-cost goods. So while a company like Walmart may have had a large share of a market, regulators weren't concerned so long as there wasn't price gouging.US antitrust merger investigations neared record lows in 2018 even as scrutiny of Facebook, Google and Amazon picked up

This indicated to some that the FTC could retroactively challenge past mergers, such as Facebook's $19 billion WhatsApp acquisition in 2014 or Google's $3.1 billion acquisition of DoubleClick in 2007.

Because there is nothing to break up?

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Amazon is projected to steal advertising market share from Google in 2019The numbers are a boon for Amazon's growing advertising segment, which offers a third stream of revenue for the company apart from its e-commerce and cloud businesses. I don’t know. I trust google /Microsoft better than Jeff and Amazon It's tragic the way this economy has evolved. We need the biosphere and not the billionaires. Money no longer even matters because the climate crisis is so severe. Every year more and more will be aware of that. This is the result of trading democracy for Davos. Hahahaha yeah right
Source: CNBC - 🏆 12. / 72 Read more »