The Voice of the Customer: A Business Strategy You Can't Afford to Ignore

In today's competitive business world, understanding the customer's perspective is crucial for achieving success. One strategy that many businesses often overlook is tapping into the 'Voice of the Customer' . This term refers to the process of capturing customers' expectations, preferences, and aversions. But is this an unexplored goldmine in the business world? Let's delve deeper.

According to a , report by SierraDigital Only about 20% of companies have well-developed VoC programs that they consider as part of their DNA. They collect customer feedback but fail to analyze it effectively or act upon it. This can be due to a lack of proper tools, resources, or just a low priority given to customer feedback. However, ignoring VoC can be a costly mistake.

Singapore Singapore Latest News, Singapore Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

As Covid testing business drops, Abbott searches for new line of business with consumer wearablesAbbott is working to bring a new glucose-tracking wearable called Lingo to U.S. consumers next year
Source: NBCDFW - 🏆 288. / 63 Read more »

Business Highlights: The long-awaited Amazon antitrust lawsuit, Taylor Swift's blockbuster tourBusiness Highlights: A summary of the day’s top stories in the business world.
Source: AP - 🏆 728. / 51 Read more »