5 Unconventional Ways Your Business Can Collaborate With Influencers

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Just over 25% of marketers are taking advantage of influencer marketing even though the industry is now valued at over $21 billion and growing steadily.

If you aren't already on the influencer marketing train, it's time to get on board. Currently, just over of marketers are taking advantage of influencer marketing even though the industry is now valued at over and growing steadily. 25% $21 billion Whether you're new to the influencer marketing game or simply looking for new ways to improve your partnership ROIs, it's always best to be as creative as possible.

Offering people either a short, free downloadable book or a portion of a full-length book written with a well-known author or influencer will garner high conversion rates and significantly boost engagement. Suppose an e-book is too big of an undertaking at first. In that case, you can also collaborate on smaller projects, such as guest posting to relevant influencers' blogs or making guest appearances on popular podcasts within your niche.

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