Live Aid musical could expose whole new generation to problematic ‘Save Africa’ industry

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Live Aid led to the problematic ‘Save Africa’ industry – and making a musical about it could expose more people to the same worldview.

kicked off the patronising ‘Save Africa’ industry – and making a musical about it could expose a whole new generation of people to the same problematic world view.’ Executive Director Moky Makura who was speaking after a musical based on the 1985 concert was announced for London’s Old Vic theatre.

“That we lack the agency to create the change, that we're dependent, that became, sort of, tied in with this whole, there was this feeling that, you know what, no matter who I am in the UK, I can give a pound or, you know, 50 pence and I can save an African – that was me; that was me they were talking about.was phenomenal - I don't want to take that away because it feels like I'm saying it didn't do anything, it did - but it left a legacy.

Moky Makura during the 2023 UNSTOPPABLE AFRICA Conference in New York city, 21-09-2023. Image: Jennifer Graylock/Alamy “Even within Ethiopia, the Ethiopians I've spoken to that were living in a different part of Ethiopia didn't even know that there was a famine or that this terrible thing had happened.

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