Clear Channel Outdoor on Modernizing the Billboard Business by ‘Connecting the Physical World’ with ‘Digital Behaviors’

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Dan Levi, Nolan Panno and Claudia Chang spoke about bringing the billboard business into the 21st century.

Billboard advertising is more than a century old — how can the industry be modernized to fit into the digital landscape of 2023? Dan Levi, executive vice president and chief…

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Panno noted that it’s a collaborative process for the Clear Channel team, with some employees working on research, like himself, and others focused on data, like Chang. “The things that are most exciting to me, and certainly from a more contemporary standpoint is connecting the physical world of billboards with digital behaviors,” he said. “So app downloads, app usage, online conversions, being able to prove something that we all know, because we go about it in our daily lives…we carry a phone with us and we respond to the world around us.”

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