Five companies changing the way we shop for luxury goods online

, CEO Aaron Harpin describes Hush Hush as"a solution for the cash rich, time poor. For millionaires and billionaires.”

There are many places you can spend to your heart’s content online but few have the range of Hush Hush, where you can add anything from a Patek Philippe watch to a helicopter to your cart. And, why not? After all, you are going to need something to get you to Pumpkin Key Private Island, which you bought for R1,4-trillion on your last visit to the site.

The combo of human and computer allows for 60 second response times to fulfill your every experiential need. Rich and bored and in need of entertainment? The app boasts once-in-a-lifetime experiences, such as trekking with gorillas in the Congo, training with ninjas in Japan and taking a trip to the edge of space. More mundanely, you can upgrade your hotel suite from “a lot” to “palatial” or simply book a luxe villa and an airport transfer.

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