GPT In Business: A Powerful Tool, But Not A Silver Bullet

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Per Ottosson, CEO, Teneo.ai. Read Per Ottosson's full executive profile here.

In today's tech-savvy business landscape, it's easy to get swept up in the hype surrounding artificial intelligence and machine learning. CEOs and business leaders around the world are bombarded with promises of AI-driven chatbots and large language models that can revolutionize their operations.

Many businesses are enticed by the idea of fine-tuning GPT on their proprietary data, believing it will lead to a tailored, business-specific solution. However, this notion is often oversimplified. Training a language model like GPT involves more than just feeding it data. It requires careful curation, domain expertise and significant computational resources.

However, compliance issues loom large, and many companies may not be adequately prepared for the complexities surrounding their data and its transmission to external APIs, introducing security and confidentiality concerns that can impede progress. Second, it's crucial to select use cases where end users can readily accept the occasional eccentric outcome. To illustrate, we've all grown accustomed to Google occasionally failing to retrieve the precise information we seek, but we tolerate it, leveraging Google for its strengths while acknowledging its imperfections.

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