The startups works with companies including guitar-maker Fender guitars and running-shoe manufacturer Brooks to list their goods on the giant ecommerce site, battle vendors of counterfeit products, and handle returns.
"If you're a brand, you need to have an Amazon [presence]," McAfee told Business Insider on Thursday,"because that's where people are buying your stuff." Amify's pitch to potential customers is:"You can outsource your Amazon presence to someone who can do it better, faster, cheaper," McAfee said. But McAfee thinks Amify has only just begun to tap the potential of the market. After bootstrapping the company with his own funds for its first seven years, he recently went out seeking venture funding. Amify announced Thursday that it just closed its first outside financing round — $5.8 million in a Series A round led by Mercury Fund.