’s major investors, Exor, and The World-Wide Investment Company Ltd., of the Hong Kong Pao family, has acquired a 30 percent stake in the company.
The executive touted the cofounders’ leadership skills and business acumen. “Over 30 years Enrico and Alessandro have managed to attract a group of people who can swiftly interpret the taste of teenagers and take to market. It speaks volumes about their ability to come up with the right product, open the right stores in the right locations and leverage a supply chain that can fuel this business model,” Paoli said.
“This company was built brick after brick, always fine-tuning the strategy,” he said. “The main reasons which have remained core until today are the creation of a house brand, perfectly identifying our target customer — a teenage girl aged 12 to 20 and likely coming from an affluent family — and the opening of monobrand stores at a time when wholesale was still ruling the retail game,” he said.
Sconciaforni touted Nuo’s structure, which he views as pivotal in advancing business operations increasingly relevant to Subdued’s growing business, such as human resources and logistics, among other aspects.“This marks an opportunity to show that there are companies in their respective niches which can win on a global scale, creating value not just for us, but also for Italy and all stakeholders,” said Paoli.
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