Behind Instagram-friendly photos, an e-cigarette company collects valuable data

  • 📰 NBCNews
  • ⏱ Reading Time:
  • 21 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 86%

Singapore News News

Singapore Singapore Latest News,Singapore Singapore Headlines

The Instagram page for “Pledge World” is filled with aspirational photos. What’s not apparent is that the photos are part of a brand campaign for a company that sells e-cigarettes, among other products -- and collects valuable data. - AlyssaNewcomb

found that from 2015 to 2018, Juul’s marketing “was widely distributed on social media channels frequented by youth, was amplified by hashtag extensions, and catalyzed by compensated influencers and affiliates.”

Ray Story, founder and CEO of the Tobacco Vapor Electronic Cigarette Association, a trade group that lobbies on behalf of e-cigarette companies, said that there is a significant difference between the social media efforts of Blu and Juul. “At the end of the day, Blu is owned by a tobacco company,” Story said. “They understand the rules, and they have a lot more to lose than gain if they mess up.”

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 10. in SG
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

AlyssaNewcomb NBC acts virtuous when it's against e-cigs but happily take in fat stacks from the corrupt orgs.

AlyssaNewcomb It is not only the health impacts. Consistent use of these products stain and destroy your front teeth. Let's not replace one bad idea with another.

Singapore Singapore Latest News, Singapore Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

GoFundMe joins Instagram and other companies in crackdown on anti-vaxxer misinformationGoFundMe said it will remove crowd-funding campaigns that raise money to promote misinformation about vaccines. Do anti-vaxxers use GoFundMe? I guess those iron lungs still ain't cheap. Gofundme should be removed imo. just a disguise for fraudsters. Good way to stop the propaganda being put out by Russian trolls or religious nuts
Source: washingtonpost - 🏆 95. / 72 Read more »

LEGO's CEO outlines his building blocks for the company's future, from engaging a 'bored' audience to still using plastic in an eco-friendly environmentBusiness Insider went to LEGO's headquarters in Denmark to speak with the CEO to find out more about the company's plans for the future.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Can business-friendly Terry McAuliffe sell himself to leftward leaning Democrats in 2020?The former Virginia governor said that without thriving businesses, “all the great ideas and plans for the future mean nothing.” No “Sell” is an interesting word choice.
Source: washingtonpost - 🏆 95. / 72 Read more »

Electronic Arts, the major video game company behind 'Madden' and 'Apex Legends,' is laying off about 350 employeesEA CEO Andrew Wilson announced the layoffs one month after competitor Activision Blizzard announced 800 layoffs. Probably cause they gave 2 years worth of salaries to shroud and ninja... 🥴 Too many bad decisions. How some studios get it so right while others get it so wrong baffles me.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Opinion | The future of e-cigarettes depends on the industry’s willingness to protect teensOpinion: The future of e-cigarettes depends on the industry’s willingness to protect teens No it doesn’t it depends on like everything else how much gpvt will regulate Why doesn't it depend on the PARENTS' willingness to protect their teens? E cigs became popular after cities targeted smokers and raised taxes on them. Smokers move to e cigs and now you want to ban those, because of teens, who will do what they're not supposed to regardless of any law.
Source: washingtonpost - 🏆 95. / 72 Read more »