The “Taiwan Excellence” initiative, executed by the Taiwan External Trade Development Council under the mandate of the Taiwan International Trade Administration, Ministry of Economic Affairs , has long supported the “Tour de Taiwan,” an international cycling race around Taiwan that showcases Taiwan’s scenic beauty and industrial strength to the world.
Simon Wang, TAITRA President & CEO, stated that both “Taiwan Excellence” and the Tour de Taiwan embody the spirit of pursuing excellence and innovation. Moreover, many competitors specifically choose Taiwanese brand’s products for the race, proving the international recognition of Taiwan’s bicycle products.
The event kicked off on March 10th and concluded on the 14th, and covered five major stages through Taipei City, Taoyuan City, the romantic Route 3 from Hsinchu to Taichung, Nantou, and Kaohsiung City. The event showcased Taiwan’s enchanting natural landscapes and urban sceneries, and likewise provided an international platform for cyclists to demonstrate their endurance and speed.