ecent report by KPMG found that 60% of Asian HR functions are currently adjusting their Employer Value Proposition in response to shifting demands in the labour market. This adjustment comes at a crucial time, as EVPs play a vital role in navigating talent shortages and counteroffers in the region, especially considering that 69% of job seekers consider company culture as crucial as the role itself.
Candidates in the job market can be categorised into four distinct segments: Hyper-Active, Selectively Active, Passive, and Settled. Insights from the survey of over 2,500 candidates conducted by MCG Talent highlight the importance of company culture in attracting talent. 69% of job seekers consider company culture as crucial as the role itself, with 25% even valuing culture above the specific job. This suggests that emphasising company culture over job opportunities is more effective in capturing the attention and interest of potential candidates.