with about 250,000 followers on social media, she has landed endorsement deals with Peloton, Gatorade and Lululemon while potentially setting herself up with a career as an
The NCAA has been steadfast in declaring that “pay to play” deals are not allowed and for nearly three years, schools were not permitted to solicit NIL deals or advise athletes on the pros and cons of potential opportunities. At most, recruiters could note that NIL deals were available to explore from booster-backed collectives or third-party organizations, some of which have contracts with schools to connect athlete and brands.Virginia Gov.
Iowa's three-year deal with Altius allocates just less than than $570,000 over three years plus a discretionary performance-based bonus annually, according to its contract obtained by AP. Michigan has partnered with a collective, Champions Circle, to create opportunities for athletes to make money. Before and after last month's spring game, for example, fans paid $125 per person to pose for a photo with the Wolverines' College Football Playoff national championship trophy.
“Having people help with NIL would be pretty awesome, for especially the people who aren’t really involved in the space,” Ammenhauser said before a training session ahead of the Big Ten track and field championships. “Especially people who are in non-revenue sports, they don’t know if they can get involved in NIL, or they don’t know what to do for NIL.