UCLA Bruins rising junior guard Kiki Rice is paying it forward when it comes to some of her more lucrative endorsement deals.
"NIL has illuminated for people how valuable female athletes are in the marketplace," Jay Bilas notes during the documentary.
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UCLA Women's Basketball: Incoming Bruins Guard Considered Top 4 Transfer AcquisitionThis former Pac-12 foe is becoming a friend for the Blue and Gold in their Big 10 era.
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