The dust is settling on China’s massive 618 shopping festival, and a new trend is clear: domestic smartphone makers are taking a commanding lead in the high-end market.
According to JD.com’s “Smartphone Racing Ranking,” a whopping seven out of the top ten best-selling models priced above 6000 yuan during 618 were from Chinese manufacturers, with Huawei boasting the most entries.iPhone 15 Plus‘s dominance extends beyond just the number of models. Their flagship Mate60 Pro, launched last August, has reportedly held its resale value remarkably well.
This trend can be attributed to several factors. Firstly, domestic manufacturers like Huawei have made significant strides in innovation, offering feature-packed phones that rival or even surpass Apple in certain aspects. Secondly, aggressive pricing strategies, particularly during sales periods like 618, have made these high-end devices more accessible to domestic consumers. Finally, with ongoing political tensions between China and the US, some consumers might be shifting their preferences towards homegrown brands.showing strong potential, consumers now have a wider range of compelling options to choose from when it comes to ultra-high-end smartphones.