The Cannes Lions Festival kicks off next week, giving a preview of the current state of the advertising world. Citi Analyst Ygal Arounian joins Market Domination to discuss the sector and his top digital advertising picks.
Uh We're, we're gonna see likely a lot of news coming out of the conference um last year coming out of the conference.We kind of felt like the uh environment for advertising was getting stronger, I think over the course of, you know, the, the last year, uh the environment has gotten even stronger and stronger through to one Q results where really across the board from top to bottom across digital advertising.
It's likely less of a boost but, but it's certainly one that gets a lot of focus and attention and there are some deals around streaming uh with Paramount and NBC as well.Um, Igal, you cover a lot of the companies that sort of do, help do programmatic ad buying online, et cetera. And, and if people are going to spend more time within, within the search engine and those uh A I generated answers versus shooting over back back to those publisher websites and spending time there.So this debate between spending the time in search and spending time across the open internet, I think that's gonna take some time to play out.
They've made a lot of progress there and they've become a really important uh ad tech player within retail media and they've been doing really well in their transformation journey as well.Well, Yahoo Finance is going to be on the ground there.Pipeline Brawl in Louisiana Rattles Industry Desperate to Build
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