Caspar Lee belongs to a crop of content creators who found early success on YouTube back in the 2010s, commanding millions of views on the platform.
"I was lucky to be part of a group of individuals who all came up together, so I never necessarily had talents I don't think, other than the fact that I was able to collaborate with some amazing people and hopefully make my audience laugh along the way," Lee said in an interview with CNBC Make It. "It's really hard to maintain an audience of that level," Lee said. "It probably comes across easy, but as YouTube progressed, it became more and more competitive," he added.
He added: "Being a creator is very transparent. People see how well you do every single day and like running a public company, not that I do, but if you do, it's tough, because you have people checking on how your stocks are doing and so I think there is that pressure." "In my life, I've managed to surround myself with people, and I'll take any call, I'll do any meeting, and I'm ready to do a good idea if it presents itself," Lee said.list in Europe in 2020 for his work with Influencer.com.
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