Snap's stronger-than-expected Q1 shows how it's revved up a critical part of its business even though user growth is stuck in the mud

, bringing in $320 million of revenue as opposed to consensus estimates of $307.4 million.

Further, Snap also seems to be broadening its advertiser base attracting more new advertisers than before, with MediaRadar estimating that 42% of its Q1 2019 advertisers are entirely new to the platform. But when it comes to Snap's relationship with advertisers, the Q1 report card is the latest of numerous encouraging signs, according to ad sales intelligence platform MediaRadar.

The growth in recurring advertisers can be attributed to the company's shift to programmatic starting to stabilize, as well as investments Snap has made to improve its Ads Manager, with advanced features such as target cost bidding and new bulk uploading capabilities. The fact that Snap now allows advertisers to optimize against important brand goals like efficient reach and targeting is also drawing in more brand buyers.

Singapore Singapore Latest News, Singapore Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

LIVE: Here comes Snap's Q1 2019 earnings...Snapchat parent company Snap announces its Q1 2019 earnings after markets close on Tuesday.
Source: BusinessInsider - 🏆 729. / 51 Read more »

The stock market’s progress to a fresh record hinges on a key gauge of economic growthWall Street is set to get its first read of 2019 economic growth as investors adopt a rosier economic outlook, following talk of a recession only a few weeks... Nope. The fed, trump and team will pump. And say the china deal is ‘progressing’
Source: MarketWatch - 🏆 3. / 97 Read more »