The VFX company behind that Dead Island reveal trailer we all obsessed over in 2011 is shutting down

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Lincoln spent his formative years in World of Warcraft, and hopes to someday recover from the experience. Having earned a Creative Writing degree by convincing professors to accept his papers about Dwarf Fortress, he leverages that expertise in his most important work: judging a video game’s lore purely on the quality of its proper nouns.

, the studio has ceased production on all its current projects, with 162 employees laid off as the company enters administration.

Back in 2011, Axis produced a cinematic E3 premiere teaser that singlehandedly catapulted Dead Island to the forefront of public consciousness. In a slow-motion, rewound sequence, the trailer revealed how a family's White Lotus-ass vacation met an early, grisly end at the hands of an amassing zombie horde. Even without any gameplay footage, the response at the time was huge. I didn't end up enjoying Dead Island very much, but I sure as hell bought it and that teaser is to blame.

Since then, Axis provided animation and VFX for some of the biggest names in games, having worked on trailers and cinematics for Destiny 2, The Elder Scrolls Online, Warframe, Magic the Gathering, Halo, and more—including the music video forshows, Axis also had a healthy share of VFX credits for TV productions, like HBO's Chernobyl and Netflix's Love, Death, and Robots.

"Axis has more recently been impacted by a decline in customer projects, as well as increases in labor costs," said Alistair McAlinden, one of the joint administrators managing Axis's closure for Scottish restructuring firm Interpath Advisory, in a statement to."The directors worked tirelessly to explore alternative solutions, but ultimately had to take the difficult decision to seek the appointment of administrators.

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