Earnings playbook: Your guide to a busy week of earnings, including Alphabet and Tesla

Google-parent Alphabet and Tesla are among the more than 100 S & P 500 companies slated to report. Results from Ford Motor, IBM and General Motors are also on deck. The reporting period is off to a solid start. About 14% of S & P 500 companies have posted second-quarter numbers through Friday's close. Of those names, 81% have beaten expectations, according to FactSet. At 9.66%, overall S & P 500 earnings growth is also on track to be the highest since the fourth quarter of 2021.

What to watch: Key for Alphabet investors will be updates on the company's digital ad sales as well as improvements on the artificial intelligence front. Deutsche Bank analyst Benjamin Black also said he likes the stock's setup heading into the report. "All in, given the robust ad market, AI-driven tailwinds, as well as indications of management's growing cost discipline, we maintain our Buy rating," he said in a note Thursday.

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