Europe's sweeping privacy rule was supposed to change the internet, but so far it's mostly created frustration for users, companies, and regulators

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Europe's sweeping privacy rule was meant to change the internet -- instead it's frustrated everybody

which involved the alleged misuse of customers' personal information for election research conducted by Donald Trump's presidential campaign.

The data protection authorities have other tools as well, which might be even costlier than fines, Kagan said. "They have a lot of special protections that regular [executives] don't have," explained Jehl. The data protection officer's duty is to protect customers' data, even if that protection goes against other business objectives, meaning there are often different rules on how the executive can be disciplined or dismissed, she said.

The issue highlights another potential problem with GDPR: Most regulatory agencies in the EU are not staffed deal with the legislation and its sweeping new requirements. Theof Ireland's Data Protection Commission, which oversees implementing GDPR, was about $18 million for 2019, and that's a 30% increase from 2018.

"Take the scenario whereby a school wants to take and publish photos at a sports day ­– schools could inform parents in advance that photographs are going to be taken at this event and could provide different-coloured stickers for the children to wear to signify whether or not they can be photographed," the Commission suggested. The post goes on to discuss the possibility of schools banning photographs at a high school musical, but suggests that might be unwieldy.

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