The biggest name in online content creation, Jimmy “MrBeast” Donaldson, is in damage control mode after a series of alleged scandals have threatened to derail his algorithmically optimized YouTube brand. He recently promised employees a full investigation into his company’s culture and recent complaints of injuries and mistreatment in some of his biggest stunt videos.
The memo also revealed that Donaldson hired outside law firm Quinn Emanuel Urquhart & Sullivan to investigate the behavior of former colleague Ava Kris Tyson, who was accused in July of sending sexually inappropriate messages to a minor. Donaldson called the behavior “unacceptable” in a statement last month when the two mutually agreed to part ways.
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