DUBLIN: A push by makers of electronic cigarettes to raise nicotine levels in the European Union towards their far higher American levels is running into opposition, a senior executive at U.S. market leader Juul said on Tuesday.
While public health bodies in Britain have embraced vaping as a tool to wean smokers off cigarettes, governments in other EU markets, where smoking rates are higher, have been cooler. Most are"neutral to slightly positive" but no significant market is hostile, Winterton said.In recent months e-cigarette makers including Juul have been under fire for the popularity of their products among teens attracted to candy and dessert flavour varieties.
European regulators have responded"very positively" to measures it has introduced, including voluntary nicotine warnings, marketing targeted only at over-30s and vetting to make sure retailers adhere to age limits.