How Viagra revolutionized the erectile dysfunction market

The erectile dysfunction market isn't as lucrative as it once was, but that hasn't mattered much to Pfizer.

An estimated 1 in 10 men are affected by erectile dysfunction, or ED, according to the Cleveland Clinic. Viagra was the first noninvasive treatment for male impotency and opened up a previously undiscussed dialogue between men and their doctors about sexual health. In late 2017, Pfizer announced it would produce a generic version, called sildenafil, at half the cost of the brand name. The company also said at the time it would offer new discount programs and increase its copayment card discounts to make the brand version more accessible to patients.

"The data can't explain the reason behind why people take the generic over the brand, or vice versa," said Tori Marsh, data and content manager at GoodRx."But since generic Viagra is more affordable than the brand it's likely that cost is a factor here."

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