Cities have to always align with their local stakeholders to ensure they bring about the right and relevant messages to their citizens.Most cases encountered are beset with challenges on how to integrate vital touchpoints within the experience universe and produce a story that will allow stakeholders to connect with target audiences on a deeper emotional level.
It reflects real-life challenges that the audience may face. For instance, a brand might depict a character overcoming obstacles through the use of its product, effectively illustrating the product's value. This approach not only captivates but also motivates the audience to empathize with the character's journey.4. Resolution. The resolution is where the story culminates, providing closure and demonstrating how the challenges were overcome.