Uber is trying to disrupt the road-freight business

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But trucking will be tougher to crack than ride-hailing

FLORIDA 595 is unappealing, even by truck-stop standards. Odour from a landfill next door permeates the humid air. Planes from a nearby airport buzz overhead. The average American trucker spends two-thirds of working time either in places like this or loadless on the road. So the wheelmen propping up the bar at 595 are giddy about a new breed of smartphone app.

In practice, only $72bn of American shipments is managed by brokers; most of the rest travels on company lorries. Digital brokers’ slice is wafer-thin. Zion Market Research predicts that their global turnover will increase from around $1bn to $21bn between 2017 and 2026. Uber would need to dominate this market to rival its $9bn in revenue from ride-hailing in 2018.

But unlike ride-hailing, which Uber more or less invented, it is a late arrival to freight. Its earlier efforts to disrupt haulage with the purchase of Otto, a startup developing self-driving lorries, came to naught. Grand plans to expand abroad—in March it presented a European app—run up against home-grown incumbents: Timocom of Germany and Teleroute of Belgium in Europe, and Rivigo, a hit Indian app, in Asia.

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'Wrong cannot win on a technicality.' - Aeschylus

If the Equal Protection Clause MANDATES that 'similarly situated citizens should be treated similarly under the law,' why should Uber be 'some made up business form' with SPECIAL TAX TREATMENT and HAVE PREEMPTIVE SHIELDS from agency liability to-the-detriment-of-ITS-COMPETITORS?

In related news, the 'made up' COMPETITIVE ADVANTAGES in Uber's (ahem) 'promulgating laws' are not to be underestimated. EVERY SINGLE INDUSTRY should be very wary that Uber is going to set their sights on leveraging them in order to usurp market share. Think about it.

No. They didn’t invent “ride hailing”. They didn’t even invent taxis without regulations, since those are called fitness. They invented how to make progressives and conservatives both fall in love with libertarian wet dream of no laws and practically no oversight.

This just sounds like a terrible idea. Hopefully only trained, EXPERIENCED, certified, and appropriately insured drivers come to the supply side. No casual driver wants to be next to, behind, or in front of a 3-star uber freighter.

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