specialist Filippo De Laurentiis has secured a private equity investment and is gearing up to open its first flagship in Milan.the private equity entity managed by Quadrivio and Pambianco, has acquired a 51 percent stake in the family-owned and -run fashion company.
“The opening of a Milan flagship in the heart of the fashion capital, as well as the activation of important distribution partnerships, mark a pivotal step in our growth and development strategy, aimed at doubling the brand’s revenues in a few years,” he offered. The brand offers men’s and women’s knitwear crafted from luxurious yarns including cashmere, silk, alpaca, yak, wool, cotton and linen. In addition to the namesake line, the brand also operates the Filippo De Laurentiis collection of experimental knitwear. In 2021 the brand opened a showroom on Milan’s Via Manzoni.
“We didn’t have a managerial structure nor the culture to implement one on our own… with them we share the same vision so it’s natural to just work towards the same goals,” the entrepreneur said. “The key strategy is to strengthen the brand and build up its intangible value, of course this encompasses the product but not only that,” he said.
“It will help us define the perfect size for future permanent retail units, given we are a single product brand… but the ambition is to be able to open two to three stores in Italy in the next year and a half,” Ferrante said. “Of course, we want the stores to be effective and generate profits… laying the foundations for an even bigger fund to come knocking at our door,” he said.