is putting its marine business up for sale as it wrestles with a post-pandemic brew of softening consumer demand and heightened competition.
Valcourt, Que.-based BRP said it is launching a sales process for the Alumacraft, Manitou, and Telwater brands as well as the marine parts, accessories and apparel unit. It will keep all assets related to its Sea-Doo personal watercraft, Sea-Doo switch pontoon boats and jet propulsion systems. Last month, BRP slashed its profit forecast for the year by 54 per cent, saying it now expects earnings per share to come in between $2.75 and $3.25. That’s down from a previous forecast of $6 to $7. The manufacturer also lowered its revenue forecast for the year to between $7.8-billion and $8-billion, down from $8.6-billion to $8.9-billion.