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Investment Banker Turned Social Entrepreneur Aims To Cut To Zero India’s 170,000 Annual Road Deaths

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Carlton Reid has been writing about sustainability and transport for more than 30 years. He also writes for The Guardian, Daily Mail and Wired.com. He was Press Gazette’s Transport Journalist of the Year 2018. His most recent books include Roads Were Not Built for Cars and Bike Boom, both published by Island Press, Washington, D.C.

founded a road safety nonprofit following the needless death of his 16-year-old cousin Shivam Bajpai in Kanpur, India. Needless because, after being struck by a motorist, Bajpai bled to death at the side of the road when nobody came to his rescue.

“I had a very comfortable life. I was earning a more than reasonable living. I was able to support my family, including my parents, something I had wanted to do, coming from a tough background. I thought that I would probably become an entrepreneur myself.”“On the fifth of April, 2007, my cousin Shivam was on his way back from school, tried to cross a road, and was struck by a vehicle coming in the wrong direction of traffic.

He has his work cut out for him—there are 170,000 deaths on Indian roads every year. SaveLife campaigns to improve road infrastructure, driver behavior, and trauma care.Corbis via Getty Images

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