Before hitting the stage to receive the Sir George Martin Award at MBW’s Music Business UK Awards in London on Tuesday night , outgoing Warner Music Group CEO of recorded music“When I got asked to introduce this award tonight, Max had just been let go of by Warner, and I wanted to make sure that I was here to say they don’t make people like him anymore.
“It’s not just that himself was a complete one-off, a maverick,” Lousada continued. “It’s that when he saw originality, he leaned into it hard. When some saw misfits, he saw pioneers. He never tried to mold his artists to fit the mold. He tried to break it into pieces with them. And I’ve always been inspired by that kind of creative bravery. And if I’m honest, that kind of creative bravery is what we need more and more.