a difficult job marketwith the aim of it reaching the eyeballs of her potential new boss. The clip allowed her personality to shine more fully than on paper and it scored a staggering 55,000 views.“The employment industry has different values now than it did 10 years ago,” Guy Thornton, the founder of Practice Aptitude Tests, told. “Today, creative skills and digital fluency are in high demand, and a well-crafted TikTok job application can showcase these qualities perfectly.
“When you put yourself on a public platform, you’re not only showing your creativity but also your willingness to be seen, which is key in fields like public relations, marketing, and media,” he added. In the short time frame that applicants have their audience’s attention, he noted that it’s important to emphasize skills and experience for the role.“Attention spans are short on social media, so keep your video fast-paced, ensuring that your tone of voice is clear and concise. This can be achieved by creative edits, storytelling, or eye-catching visuals,” he continued.
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