Hertz is up more than 5% over the past 12 months and more than 12% so far this year.
The pilot program will grant customers access to various automobiles through the two subscription tiers and allow them to exchange vehicles twice a month for different models. The subscription will cover vehicle maintenance, roadside assistance, damage and limited liability protection, the company said.
Subscription economy
Heard the CEO speak once when she was in town, checked the stock and it was down over 20% that day I think
Rideshare has destroyed rental cars. Bad bet.
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