The legendary American motorcycle maker is battling a shrinking customer base in the United States and looking abroad for new opportunity where some of the world's biggest markets lie in Asia, specifically India, China, Vietnam, and Indonesia.
The motorcycle company has a British heritage long and illustrious history. Like Harley, Royal Enfield has been producing bikes for more than a century. It's now the largest maker of heavyweight motorcycles in India and in the world, far outpacing Harley-Davidson. "Harley-Davidson needs to launch products affordable for India and other emerging markets, like many of their peers are doing," Gandhi said. "They can bring down the cost by lowering content and making India a manufacturing hub for the global market."
harleydavidson
They did well in a proud America because they were an American brand competing with Japanese brands.
Simply harleydavidson struggle started way back when Trump inforced the tariffs to major countries where Harley had production and future projects. MAGA made an historical American company to dead -
They lowered pricing and now the brand looks cheap!
because they suck. its a boomer bike
Good question. I suspect HD haven't perfected making a cruiser out of stone wash denim
What’s going so wrong for Harley Davidson? Hellooooooo! All the old low education gnarly white guys who bought Harleys are either dead or too decrepit to ride them. The young guys won’t waste their money on such nonsense.
Lower rhe price and it will drive people in
Roads?
Not surprising
larry_kudlow realDonaldTrump HD betrayed Trump who fought for them...
Harleys are marketed towards old men. All the Harley owners I know are white guys over 50.
Their potential customer pool likes looking at their phones, not exactly motivation to buy a motorcycle
probably the anti-American threat to move production to the jacobin EU...that was enough for me to sell mine
It's an obsolete pile of scrap.
leak like a white house
Too expensive too heavy
harleydavidson
The first question any Indian would ask, regardless of their afflent status, is Mileage Kitna Deti hai?
Everything is not for every market.
If you need to ask why Harley is struggling in India you haven't been to India...first off Harleys are big loud and heavy.the roads in most the cities are over congested you need little zippy bikes to get between traffic..if crazy as hell over there
Seriously? Wtf
they are moving or have moved manufacturing overseas, Not an American Icon anymore.
The current product line of HD has no target audience outside of the aging Baby Boomers. Who would want to try and handle a powerful - HEAVY - 2 wheeler thru Asian traffic? HD will be a dinosaur as US pop keeps aging, until prod line mirrors non-US
we mostly need senior citizen mobility aids
It's a warning sign of the market saturation that crooked trump is building in his anti global economic policy. Pretty soon a chapter 8 will be declared for the US economy including this motorcyle brand. .
They moved their production out of the country and now people will by a Japanese bike instead?
The red guy catches my attention 🤔😘🤗
Release the infomercial “Easy Rider”
It doesn’t go: putt putt
Because trump
How about they now cost more than a house used to cost and as much as a car?! It’s a toy for rich people now.
This is news?
Anyone who has been to India would not be surprised at all!
Price, competition, and disloyalty to original customer base that put them on map. Unfortunately when numbers start dwindling a lot of companies raise prices to subsidize losses. Internal “welfare program” in order for revenue numbers to look appealing for stock holders.
Heavy price
xscoutie They’re shit bikes!
I mean I see big ships and motherships made by Mercedes and bmw, Toyota, etc...
They can probably make personal space ships 🚀 in the future.
harley makes 1910 designs with a few upgrades while the Japanese make modern bikes I used to have a 1970 Kawasaki Z1 an absolute bomb and dead reliable
They crossed Trump
I would do better in India. Foreign things give me energies.
A moped is not a motorcycle.
Is it really? A Hero motorcycle is a fraction of the cost of a giant bloated underperforming overpriced pile of Harley shit.
Indians are using motorcycles to get around, not to live up to a certain cultural ideal that appeals to people who ride hogs.
a 250cc bike is huge over there
Surprise? Must be kidding they cost more than a house there.
Big and expensive. Simple answer.
Singapore Singapore Latest News, Singapore Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: Reuters - 🏆 2. / 97 Read more »
Source: BusinessInsider - 🏆 729. / 51 Read more »