Campbell's shareholders approve the company's new, soupless name

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Lifestyle News

Mark Clouse,Business

Campbell’s is ditching the soup — at least in name.

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New Jersey-based Campbell's hasn’t been exclusive to the soup business for some time. The company also owns brands like Prego sauce and Goldfish crackers — and completed aStill, the 155-year-old food seller is most famous for its namesake canned soups, adorned with red and white labels. Its new name won't change that, the company says — noting the Campbell’s soup brand or packaging will not be affected.

“We love soup and always will," Clouse stated Tuesday."The iconic red and white Campbell’s soup labels that consumers love will be on shelves forever.”over the years — often shedding the mention of specific item they were known for with shorter corporate title, or even an updated logo, in hopes of emphasizing other business.

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