Shop local on Small Business Saturday in these San Diego nieghborhoods

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Small Business Saturday is an initiative that encourages shoppers to support local businesses as an alternative to Black Friday and Cyber Monday.

Black Friday may be over, but Small Business Saturday is here to continue the discounts while supporting small, local, and independent businessesThe holiday shopping season can be over-the-top but on Saturday, small business owners are encouraging people to downscale and patronize their local stores.

A local scavenger hunt will also take place, inviting participants to search for"Ollie the Owl," the beloved mascot of the Shop Local campaign. Ollie will be hidden in variousthroughout North Park, and those who spot him can inform the staff to claim a prize, offering a fun way to explore the neighborhood and support local shops.

Many locally-owned businesses will be offering in-store specials, discounts, and extended hours on Saturday. If you prefer to shop from home, many businesses offer online shopping, gift cards, and even virtual personal shopping with curbside pick-up. More details

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