Small Business Saturday 2024: LA County cities offering incentives to shop small

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Small Business Saturday generated close to $17 billion in 2023.

Hundreds of Southland businesses are expected to offer discounts and promotions Saturday as part of Small Business Saturday.The idea to devote the Saturday after Thanksgiving to promoting small businesses dates back to a 2010 American Express campaign designed to highlight "the importance of small businesses to our economy and local communities" and offer an alternative to Black Friday, which has tended to focus on major retailers.

"By shopping local on Small Business Saturday and all holiday season long, residents can discover hidden gems, support local entrepreneurs and help create a thriving economy," Long Beach Mayor Rex Richardson said in a statement.A Culver City promotion aims to emphasize the "small" in small business with a special edition of the monthly Kidpreneur Market at pLAy at Platform, 8810 Washington Blvd.

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