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“She’s so heavily embedded in a lot of New York things and so people associate the idea of New York — especially Soho because that’s where she pictured like 90% of the time — with her. And all her songs, there’s so much reference to New York,” Demurjian explained, adding that the pop star draws in customers from across the globe every single day.
“We actually put a little plaque on the floor that says ‘Taylor stood here’, because so many people were coming in and asking where she stood,” said Erica Pratico, the bookshop’s experiential operations manager.
A large majority of the participants are young women and girls, according to LaSpata. Many are tourists, but he’s also met with plenty of locals hoping for the chance to see Manhattan through Swift’s eyes.“It’s so cool just feeling their energy and seeing the joy and happiness this little tour brings.”