The Business Blueprint Behind Social Media's Rising Stars

  • 📰 ForbesTech
  • ⏱ Reading Time:
  • 39 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 59%

Singapore News News

Singapore Singapore Latest News,Singapore Singapore Headlines

Ian Shepherd is a creator economy entrepreneur and investor. He is Co-founder and Co-CEO of Electrify Video Partners, a company that invests tens of millions of dollars into some of the world’s biggest content creators.

When a creator's audience grows by a million followers every month, it becomes impossible for the industry to ignore. That was the reality for fitness creator Leana Deeb, whose meteoric rise presented both unprecedented opportunities and daunting challenges. Her story and GCA, the management team that helped her navigate it, illustrates how the creator economy is maturing beyond viral content into serious business empire building.Creators deserve better.

This infrastructure includes a team of 15-18 people working on her fitness app, a full-time videographer, a long-form editor, and various other support staff. The evolution from creator to entrepreneur requires significant adaptation, as Deeb notes:"It was probably the hardest thing, transitioning from a creator to an entrepreneur."

This patience paid off with authentic partnerships, including a successful ambassadorship with GymShark that later evolved into a groundbreaking modesty collection, reflecting her personal journey with modest fashion."It's not just women of the Islamic faith that want these modest options. It's women that just want coverage in general," Deeb explains about the collection's broader appeal.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 318. in SG
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Singapore Singapore Latest News, Singapore Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

I want to leave my own business behind — but what should I do next?I’m 59 years old and have had my own chiropractic practice for 32 years. I’ve recently been thinking about my second act but I’m hitting a brick wall. Before I leave my practice I would love to hav…
Source: nypost - 🏆 91. / 67 Read more »

Future of Business: Baidu’s Robin Li on the Technology Trends that Will Transform BusinessA conversation with Baidu’s co-founder and CEO about big trends in generative AI and how these tools will transform our world.
Source: HarvardBiz - 🏆 310. / 63 Read more »

This Week in Jacksonville: Business Edition - E-Commerce accounting best business tacticsIn this episode of This Week in Jacksonville: Business Edition, we’re looking at the trends for entrepreneurs and speaking with Chris Rivera, the owner of E-Commerce Accounting.
Source: wjxt4 - 🏆 246. / 63 Read more »

Shopping Small Business Saturday can help boost business through next yearThe trifecta for holiday shoppers is almost here: Black Friday, Small Business Saturday, and Cyber Monday are all just days away.
Source: 6abc - 🏆 250. / 63 Read more »

Small Business Saturday 2024: All the best deals for business ownersThe Cricut Joy Xtra Smart Cutting Machine is truly a *joy* for anyone who owns a crafty small business, especially because it's 35% off for Black Friday. More than 3,000 shoppers purchased it in the past month alone, and we love it because it's smaller and lighter than other Cricut models, making it highly portable and easy to store.
Source: nypost - 🏆 91. / 67 Read more »