"We’re always the highest bidder, and we might lose lots of jobs, but the value of the ones we get are worth it."
Perhaps it is in many ways an"Irish" way of thinking, but people often undervalue their own worth when starting out in business. Speaking to host Sonya Lennon on The Architects of Business, in partnership with, Founder of Academy Award®-nominated Cartoon Saloon Paul Young said he's learned how to properly measure his business's worth.
"There wasn’t a great deal of people doing stuff but there were successful companies around Europe that were earning money and doing well. But I think in general, I think we didn’t value ourselves, also we were a creatively-led company and we only really cared about as long as we got paid we were fine - but we were treading water a lot," he said.
Once you have enough confidence in your company's ability to deliver the best results, it's only right that your prices reflect that. A high price tag often brings with it a higher level of expectation, but that only makes it all the sweeter when the job is complete.