Company Gives Workers Full Month of Holiday PTO

This company is giving workers a full month of holiday PTO: ‘Everyone is going to be coming back with a clear mind'around the winter holidays, but one retailer is going a step further: On Dec. 15, the roughly 30 staffers at Cakes Body started a full month of PTO until Jan. 15. Cakes Body, an e-commerce brand that sells nipple covers, was cofounded by twin sisters Taylor Capuano and Casey Sarai, 32.

Both left their previous corporate careers in part because their jobs didn't provide enough flexibility for them after becoming moms.In 2022, they launched their own business and prioritized flexible schedules and ample PTO:'Not only did we want to create this product that could be helpful for women, but we really wanted to create a better work culture for ourselves and our team,' says Sarai, Cakes Body's CEO. Earlier this year, each sister went on maternity leave for three months each with just one week of overlap. Meanwhile, their business grew nearly eight-fold.'We grew from a $10 million-a-year company to a $75 million-a-year company,' says Capuano, the company's chief creative officer, discussing sales figures that were reviewed by CNBC Make It.The sisters believe their massive growth period was a direct result of being laser-focused while preparing for their leave.'We were able to move things along much quicker in a shorter period of time because we had this deadline,' Capuano says.'That transformed how we thought about progress and efficiency on our team.' Everyone was tasked with defining their short-term goals to get them through Dec. 15, including handling Black Friday, Cyber Monday and the busy holiday shopping season, Capuano says. Employees also de-prioritized things that could be pushed off until mid-January. The process was a good exercise in identifying inefficiencies and ways to optimize their time, Capuano says. For example, until recently, the company manually scheduled their social media post

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