Vuori, an athleisure brand that started in a garage in 2015, has become a global success story. Initially selling only men's shorts and struggling to attract investors, Vuori has now raised $825 million in funding, valuing the company at $5.5 billion. Backed by investors like General Atlantic, SoftBank, and Norwest Venture Partners, Vuori is challenging established players like Lululemon, Athleta, and Beyond Yoga.
The company is expected to be one of the retail industry's biggest IPOs when it eventually goes public. Vuori's success is attributed to its unique product offerings, brand identity, and store experience
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