Listen to Gen Z for Business Innovation

It's probably not your first instinct to seek a tween's advice when making decisions about your career. 'Don't go to the previous generation to figure out what you should be doing 20 years from now,' he told LinkedIn CEO Ryan Roslansky in a episode of 'The Path' video series. 'Go look at what the kids are doing. Go look at what a 16-year-old boy is doing what he might want in 10 years.

' Kamath got his start in business in the ninth grade, buying and reselling cell phones to his classmates before dropping out of high school. He later got a job working at a call center, teaching himself how to trade stocks in his free time, which inspired his career in finance.Kamath co-founded the Bangalore-based Zerodha in 2010 alongside his brother. The trading platform has since grown to more than 10 million users, making it one of the largest in India and helping Kamath reach a that supports entrepreneurs in industries like artificial intelligence and cleantech — both of which are top of mind for younger generations. 'A lot of the advice you might get from someone who's 50 or 60 and in positions of power' may be out of touch with the needs and wants of your audience or consumers, Kamath told Roslansky, adding that young people are the ones who 'define culture going forward.'As young people navigate the world, they are often curious and have a fresh perspective that could inspire innovative ideas for your business, Kamath explained. And tapping into their social media habits could potentially help you shape your marketing strategy. , which analyzed the online habits of American youth between the ages of 13 and 17. They frequent YouTube, TikTok, Instagram and Snapchat the most, often setting fashion, dance and lifestyle content trends on the platforms. and a $5.46 trillion economic footprint by 2029, according to research-based advisory firm McCrindle, which says this generation of consumers is being widely overlooke

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