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Malaysia's Bird's Nest Industry Seeks Market Diversification After China Export Halt

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Due to a temporary export ban to China caused by a Newcastle disease outbreak, Malaysia's bird's nest industry is urging diversification to reduce reliance on a single market. While officials hope to resume trade soon, the president of the Malaysia Swiftlet Nest Industry and Exporters Association emphasizes the need to explore and develop new markets like Australia, New Zealand, the United States, and Canada. He also suggests adapting products to local tastes and working with the government to promote Malaysia's unique offering.

PETALING JAYA: As Malaysia’s bird’s nest producers grapple with a temporary export halt to China since Dec 25 due to an outbreak of the Newcastle disease, industry leaders say it’s time to diversify the markets to reduce reliance on a single nation.

“We’re too dependent on the Chinese market, and any temporary bans, like the current one, can hurt us. Although China will start importing again, most of our products are made to fit their standards, which isn’t ideal,” he said. To reach new customers, Chua suggested adapting bird’s nest to fit local tastes, such as putting it in coffee or cakes for places like the Middle East, where traditional dishes might not catch on.

“It’s thought to help with brain development and offer great nutritional value, and it’s affordable too,” he said. “If we can’t resume exports to China by Jan 10, it will be difficult to capitalise on the New Year season,” Chua said.

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