Ripple Sees 'Trump Effect' Boosting US Crypto Business

This shift in focus towards the US market is part of Ripple's response to the 'Trump effect,' which is believed to be making crypto more favorable in the US.Ripple increased US-based roles due to optimism surrounding the Trump administration's policies, which are perceived to jumpstart innovation and job growth in the US. The company signed more US deals in the last six weeks of 2024 than in the previous six months, indicating a positive business environment shift post-election.

This shift in focus towards the US market is part of Ripple's response to the 'Trump effect,' which is believed to be making crypto more favorable in the US. Incoming U.S. President Donald Trump is widely expected to be a positive catalyst for the crypto market, but his promises are already bumping business for locally-based crypto firms. Financial firm Ripple Labs, which offers payment rails and the RLUSD stablecoin using the XRP Ledger, is reporting a bump in local deals and hiring efforts ahead of Trump’s inauguration on Jan. 20 — pinning growth on the upcoming administration’s campaign promises. “2025 is here and the Trump bull market is real,” CEO Brad Garlinghouse said in an X post late Sunday. “For Ripple, this is even more personal after Gensler's SEC effectively froze our business opportunities here at home for years. The optimism is obvious and very deserved.” “We signed more US deals in the last six weeks of 2024 (since the election) than the previous six MONTHS. Say what you want, but the “Trump effect” is already making crypto great again – through his campaign, and in the Administration’s day 1 priorities,” he added. 2025 is here and the Trump bull market is real. For Ripple, this is even more personal after Gensler's SEC effectively froze our business opportunities here at home for years. The optimism is obvious and very deserved

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