The Ellen MacArthur Foundation Wants to Redesign the Denim Industry

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.circulareconomy introduced a new set of guidelines that will help denim companies reduce their waste, eliminate pollution, and eventually implement “circular” manufacturing practices.

chose to introduce its latest initiative this week, too: a set of guidelines that will help denim companies reduce their waste, eliminate pollution, and eventually implement “circular” manufacturing practices. “Jeans are one of the most iconic clothing items in the world,” says project manager Francois Souchet. “This was our chance to create a shared vision of what good [denim production] looks like, and to bring everyone together to achieve it.

2. Jeans should be free of hazardous chemicals and conventional electroplating. Stone finishing, potassium permanganate , and sandblasting are prohibited. For Potassium permanganate, an oxidizing agent used to fade denim, the risk is marine pollution, while sandblasting can be dangerous to workers’ respiratory health. In the long run, those processes also reduce the durability and lifespan of denim. Longevity is the real crux of the Foundation’s guidelines: The longer jeans can last, the lower their carbon footprint, and the more likely they are to be re-worn, repaired, or recycled.

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circulareconomy denimweek couldn’t be in Feb? It’s 800* with 6 thousand percent humidity. Looking at my jeans makes me hot.

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