) reported better-than-expected quarterly revenue and profit on Tuesday, as its North America business benefited from a social media marketing blitz and the launch of new editions of its trademark Polo shirts.
Ralph Lauren, like other apparel and handbag retailers, is trying to revive growth after years of heavy discounting and a strategy of flooding the market with its lower-end goods. Those efforts helped the company’s sales in North America rise 3.1% to $719.4. In Europe and Asia, where Ralph Lauren is seen as a more premium brand, sales rose 1.5% and 4.3% respectively.
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