There Are Too Many Internet Mattress Companies

Michael Magnuson of review site GoodBed.com, who estimated there are “around 175 bed-in-a-box companies.” That’s so, so many—although only the biggest names are really making a huge dent in the $16.5 billion mattress industry to sweat. What’s more, they’re all practically the same damn mattress, when you get right down to brass tacks:

“The products that you’re buying — there are many similarities and only some minor differences,” said Seth Basham, an analyst at Wedbush Securities who covers the mattress industry. He said that the core of the mattresses at different companies often use the same foam. “The different layers — what goes on top of what, can differ. But the big difference is how they’re being sold and marketed.

“It’s the amount of information. There’s just too much,” he said. “If you go online, not only do all of them look alike, but they’re all talking about their different products.

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