SINGAPORE - Seeing fewer customers at his family's wet market seafood store in Bukit Gombak, Sin Chwee Mini Market second-generation owner Jimmy Goh decided to swim with the tide and digitalise the business to reach out to customers of his generation.
"We called it Tankfully Fresh because it's the feeling we want our customers to have when they open their package, like 'heng ah, it's fresh'," said Mr Goh, using the Hokkien term for thankfully or luckily. Customers then choose one of two delivery periods the next day, either from 9am to noon or 2pm to 5pm. They can also ask for the fish to be prepared or cut in specific ways, as if they were speaking to a vendor in person.
The SME Digital Tech Hub provides specialist consultant services for small and medium-sized enterprises and is a subset of the Ministry of Communications and Information's SME Go Digital programme. "Tankfully Fresh's journey underscores the value of digitalisation in helping our local SMEs transform and grow their business in the digital economy," she said.